FELIX AND LIGHTS WIN JUNO FOR “DANCE RECORDING OF THE YEAR” FOR THEIR PLATINUM SINGLE “LOVE ME”
“Mine” follows the producer and DJ, Taelor Deitcher’s irresistible sonic formula: melting melodic electro-pop sensibilities with slick body-shaking bass lines, this time relaying an ode to lost love with the honey vocals of singer Sophie Simmons” Wonderland Magazine
“Felix has carved his own path in this crazy dance music world, building a loyal fan base track by track” Billboard
“It goes from a cool electro place into some more mellow, halftime vibes during the hook. No earth-shattering drops, no pandering. This is just good music for great people.” COMPLEX
“Cartal’s proficiency in the studio shines and seamlessly rises above traditional conventions of genre and format”
“Felix Cartal has turned “You Get What You Give” into a full-on EDM blast, the kind of thing you expect to hear at four A.M., as you’re waiting for the sun to rise.” Popdust
TORONTO, ON – July 14, 2020 -Platinum hit producer Taelor Deitcher aka Felix Cartal and Sophie Simmons share the video for their single “Mine”. The music video has an impressive team behind it with Marc Webb (whose previous associations include The Weeknd, Chevy and Vodafone) as director and Carlee Wallace (whose client list includes Teen Vogue, Marie Claire US and Billboard) for concept, styling and production. The music videos provides a hyper-stylized social commentary on a couple caught in mundane tasks with a bold, block colouring and is filled with quirky energy combating mindless repetition.
The music video showcases the beauty and pain of remembering past lovers and relationships, in bright block colours and distorted daily scenes. Visually and audibly embodying nostalgia, we are shown a couple bound in monotonous tasks in an amplified environment having created their own unanimous rhythm with them. Specific and deliberate household acts are contrasted with more romanticized footage of the couple on a beach. Shots of Sophie break up the series of strange scenes that bring a more natural element to the video, providing reprise. Her clear, honeyed vocals and the light production style play well into the video with the neon fabrics tying in a more traditional “pop” element.
Speaking of the music video, Felix Cartal tells us, “The ‘Mine’ music video is a highly stylized interpretation of past lovers and relationships. What often seems mundane and diminished at the time, can become some of the larger things that you cherish most from a previous relationship. The closing scene of the chairs facing opposite directions represents how close you can feel to someone while also being apart. I’ve been obsessed with colour blocking videos, influenced by a lot of the Tyler The Creator and Billie Eilish stuff. I wanted to amplify that vision in my own way and Carlee Wallace (Art Director) really helped take it to that direction.”
“Mine” premiered via Wonderland Magazine, as well as tastemaker YouTube Channel MrSucideSheep. In Canada, the track is quickly climbing up the radio charts. “Mine” is in rotation on every Top 40 station across the country, currently sitting at #22 on the charts and rising from there.
Last month, Felix won his first JUNO award for “Dance Recording of the Year” for his collaboration with LIGHTS on their platinum hit single “Love Me.” He has collaborated with Kaskade on ‘More’ and R3HAB on “Killing Time” and done official remixes for the likes of Selena Gomez, Zedd, Galantis, Dillion Francis, MO, Ellie Goulding and Diplo. With over 2 million Spotify monthly listeners and over 200 millions Spotify plays and counting, the DJ and producer has been featured by major YouTube Channels Trap Nation, MrSucideSheep, MrRevillz, Chill Nation Selected., Xkito, among others accumulating over 87 million YouTube view. He has also seen support from BBC Radio 1’s Danny Howard and Diplo and Friends and SiriusXM Chill has also heavily supported singles, while his weekend radio show is featured on SiriusXM Diplo’s Revolution. While Felix Cartal is is from Vancouver, he has previously lived in Glasgow, where he first started DJing and learned to drink whisky. As a result his sound sits close to those of the industry greats Avicii, Kygo, and Calvin Harris.
Los Angeles born Sophie Simmons’ single “Black Mirror” debuted on Billboard’s Dance Club Songs chart at number 43 and remained on the list of ten weeks, peaking at number 20. She has been featured in tastemaker publications such as Vanity Fair, Billboard, YourEDM and Cosmopolitan.